AI

AI

Why AI Literacy Matters in Today’s Work

The New Language of Work Artificial intelligence is no longer a distant concept. It is part of daily work, from the way we search for information to how businesses manage operations. Just as product velocity helps retailers understand how quickly an item moves off the shelf, AI literacy helps professionals understand the pace and impact […]

AI

Bridging the AI Gap in Grocery and CPG Insights

The grocery and consumer packaged goods (CPG) industries are experiencing rapid digital transformation, but the full potential of artificial intelligence (AI) in this space is still largely untapped. While e-commerce and digital channels continue to expand, many brands face a digital divide in CPG data—fragmented systems and siloed insights that limit their ability to fully

AI

How AI-Driven Marketing Mix Modeling Enhances Operational Efficiency for CPG Brands

In the fast-moving consumer packaged goods sector, operational efficiency depends on how quickly and accurately teams can turn data into action. Marketing decisions are no longer just creative expressions. They are strategic investments built on a foundation of complex, often fragmented datasets. That is why having a clear view of data sources, channel performance, and

AI, Marketing Mix Model

What Happens When You Add NVIDIA Omniverse to the Marketing Mix Modeling ?

In today’s noisy world of consumer products, grabbing attention is just as vital as delivering quality. That’s why forward-thinking CPG brands are tapping into AI—and platforms like NVIDIA Omniverse to transform their marketing from a creative guessing game into a precision growth engine. By simulating real-world outcomes, scaling influencer content across formats, and personalizing campaigns

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