AI analytics

AI analytics

Why AI Literacy Matters in Today’s Work

The New Language of Work Artificial intelligence is no longer a distant concept. It is part of daily work, from the way we search for information to how businesses manage operations. Just as product velocity helps retailers understand how quickly an item moves off the shelf, AI literacy helps professionals understand the pace and impact […]

AI analytics

Bridging the AI Gap in Grocery and CPG Insights

The grocery and consumer packaged goods (CPG) industries are experiencing rapid digital transformation, but the full potential of artificial intelligence (AI) in this space is still largely untapped. While e-commerce and digital channels continue to expand, many brands face a digital divide in CPG data—fragmented systems and siloed insights that limit their ability to fully

AI analytics

How AI-Driven Marketing Mix Modeling Enhances Operational Efficiency for CPG Brands

In the fast-moving consumer packaged goods sector, operational efficiency depends on how quickly and accurately teams can turn data into action. Marketing decisions are no longer just creative expressions. They are strategic investments built on a foundation of complex, often fragmented datasets. That is why having a clear view of data sources, channel performance, and

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