Why Unified Data is the Key to Winning Retail Shelf Space

In today’s hyper-competitive retail environment, data clarity isn’t a luxury — it’s a strategic advantage. 
At Kaytics, we work with consumer-packaged goods (CPG) brands that have access to mountains of data syndicated sources like NielsenIQ, Circana, and SPINS, plus direct retail portals from giants like Amazon, Walmart, Kroger, and Whole Foods. But access alone isn’t enough.

The real challenge? 
Bringing it all together into a clear, actionable picture.

Disjointed Data Means Missed Opportunities

Syndicated and retailer-sourced data rarely speak the same language. Each platform has its own structure, product hierarchies, and metrics. That makes cross-source comparisons time-consuming and error-prone.

As a result, many CPGs either:

• Leave valuable data siloed, or
• Burn through resources trying to stitch together spreadsheets, dashboards, and reports manually.

That’s where most teams fall behind.

Too Much Data, Not Enough Insight

For growing brands without a full-time analytics team, this complexity becomes paralyzing. Sales reps — tasked with pitching to buyers and proving performance — often end up overwhelmed, buried in pivot tables instead of refining their strategy.

Even companies with analysts spend up to 80% of their time on data prep: downloading files, cleaning formats, calculating basic metrics, and trying to pull together a coherent story for stakeholders.

Smarter Tools. Sharper Insights. Better Buyer Meetings.

That’s where Kaytics comes in. 
We bridge the data gap — not by replacing your sources, but by harmonizing them in a way that brings clarity without the chaos.

Our platform:

• Aggregates data from multiple syndicated and retail portals
• Normalizes inconsistent category definitions and labeling
• Visualizes performance across distribution, velocity, promotions, and competition
• Surfaces insights that drive revenue, shelf space, and stronger buyer relationships

This allows CPG teams to spend more time on strategy and storytelling, not spreadsheets.

Retailers Respect Data. But They Reward Clarity.

Retail buyers don’t just want numbers — they want to understand what’s driving growth, which products are outperforming, and where they should place their next bet.

Kaytics helps you walk into buyer meetings with clarity and confidence. 
With our tools , you’ll be able to break down performance drivers and link them to category trends, helping you align your pitch with what matters most to the retailer.

Win with Insight. Lead with Confidence.

Retailers want partners who are transparent, strategic, and reliable. The right data analytics in Chicago strategy transforms your sales conversations from “here’s our data” to “here’s why we’re the growth engine in this category.”

That’s the Kaytics advantage.