CPG

CPG

ACV Mastery in 2025

Last month, during a heated strategy session with a $500M beverage brand, their VP of Sales threw down a challenge that caught everyone off guard—a challenge that would later shape their engagement with Kaytics! “We’re spending millions chasing store count, but our competitors are outperforming us with half the doors. Someone needs to explain how […]

CPG

The Data Gap in CPG Ecommerce—and the Tools Closing It

Ecommerce growth is exploding. But what is the data gap in CPG ecommerce—and the tools closing that is really available to Consumer Package goods companies accustomed to data-driven strategic planning and execution? While total retail is growing modestly—just above inflation—online retail continues to expand at twice the pace or more. According to the U.S. Census

CPG, FMCG

The Ultimate Guide to Fast-Moving Consumer Goods (FMCG)

Introduction Understanding Fast-Moving Consumer Goods (FMCG) is crucial for businesses aiming to stay competitive in a dynamic market. This guide explores the ins and outs of FMCG, from what makes these products unique to the challenges and opportunities companies face today. Whether you’re a marketer, retailer, or consumer interested in the sector, this comprehensive overview

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Kaytics - Transformative Data Analytics & AI Solutions

130 W. Liberty Drive, Suite 200, Wheaton IL 60187

212 E Lincolnway, Suite LL , Valparaiso, IN 46383

info@kaytics.com

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