CPG Archives -

Navigating Retail Channel Data

September 23, 2025

Understanding which retail channels offer syndicated data can make or break your market intelligence strategy. The reality is complex. Data availability varies across channels, and the right mix often depends on how you connect consumer packaged goods (CPG) data with AI-driven analytics. Core Brick-and-Mortar Channels: The Foundation of FMCG Data Most CPG companies rely heavily […]

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Velocity: Uncovering How Fast Your Product Moves

August 27, 2025

In today’s fast-paced retail landscape, understanding velocity—the rate at which your product sells when it’s actually on the shelf—is more essential than ever. It’s no coincidence that it ranks as the third most vital metric behind Sales and Distribution. Sales remain the bottom line. Distribution is the foundation, because without it there is no sales.

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Why Unified Data is the Key to Winning Retail Shelf Space

July 31, 2025

In today’s hyper-competitive retail environment, data clarity isn’t a luxury — it’s a strategic advantage. At Kaytics, we work with consumer-packaged goods (CPG) brands that have access to mountains of data syndicated sources like NielsenIQ, Circana, and SPINS, plus direct retail portals from giants like Amazon, Walmart, Kroger, and Whole Foods. But access alone isn’t enough. The real

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ACV Mastery in 2025

July 16, 2025

Last month, during a heated strategy session with a $500M beverage brand, their VP of Sales threw down a challenge that caught everyone off guard—a challenge that would later shape their engagement with Kaytics! “We’re spending millions chasing store count, but our competitors are outperforming us with half the doors. Someone needs to explain how

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The Data Gap in CPG Ecommerce—and the Tools Closing It

June 30, 2025

Ecommerce growth is exploding. But what is the data gap in CPG ecommerce—and the tools closing that is really available to Consumer Package goods companies accustomed to data-driven strategic planning and execution? While total retail is growing modestly—just above inflation—online retail continues to expand at twice the pace or more. According to the U.S. Census

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The Ultimate Guide to Fast-Moving Consumer Goods (FMCG)

June 12, 2025

Introduction Understanding Fast-Moving Consumer Goods (FMCG) is crucial for businesses aiming to stay competitive in a dynamic market. This guide explores the ins and outs of FMCG, from what makes these products unique to the challenges and opportunities companies face today. Whether you’re a marketer, retailer, or consumer interested in the sector, this comprehensive overview

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