CPG

CPG

The Data Gap in CPG Ecommerce—and the Tools Closing It

Ecommerce growth is exploding. But what data is really available to CPG companies accustomed to data-driven strategic planning and execution? While total retail is growing modestly—just above inflation—online retail continues to expand at twice the pace or more. According to the U.S. Census Bureau, in Q4 2024, U.S. e-commerce sales grew 9.3% year-over-year, compared to a […]

CPG, FMCG

The Ultimate Guide to Fast-Moving Consumer Goods (FMCG)

Introduction Understanding Fast-Moving Consumer Goods (FMCG) is crucial for businesses aiming to stay competitive in a dynamic market. This guide explores the ins and outs of FMCG, from what makes these products unique to the challenges and opportunities companies face today. Whether you’re a marketer, retailer, or consumer interested in the sector, this comprehensive overview

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