Data

Data

Why Unified Data is the Key to Winning Retail Shelf Space

In today’s hyper-competitive retail environment, data clarity isn’t a luxury — it’s a strategic advantage. At Kaytics, we work with consumer-packaged goods (CPG) brands that have access to mountains of data syndicated sources like NielsenIQ, Circana, and SPINS, plus direct retail portals from giants like Amazon, Walmart, Kroger, and Whole Foods. But access alone isn’t enough. The real […]

Analytics, Data, Podcast

Analytics and Data

Analytics and Data take center stage in this early 2024 recording of a conversation with our founder and principal, Seifu Zerihun. The Marketing x Analytics Podcast features engaging interviews with top business executives, in-depth analysis of the latest developments in marketing and analytics, and actionable advice for those beginning their careers in the field Explore

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