In today’s fast-paced digital world, brands need more than just good products—they need strong brand equity and high brand lift to stand …

When it comes to implementing multi-touch attribution (MTA), marketers have access to various models designed to allocate credit to different touchpoints within …

Figure 1.0 Understanding, Benefits, and Strategies MTAis a powerful strategy that helps marketers understand the entire customer journey by assigning credit to …

Understanding the Role of Data in Market Analytics Data-driven decision-making has become essential in modern marketing, enabling businesses to optimize their strategies …