What is Marketing Mix Modeling (MMM)?: Marketing Mix Modeling (MMM) is an analytical technique used to determine which marketing tactics most effectively …

Data collected from retailers has become a lifeline for CPG manufacturers. Aggregated point-of-sale (POS) data from various retailer channels is available for …

Analytics and Data take center stage in this early 2024 recording of a conversation with our founder and principal, Seifu Zerihun. The …