Author name: Kaytics Analytics

AI

Why AI Literacy Matters in Today’s Work

The New Language of Work Artificial intelligence is no longer a distant concept. It is part of daily work, from the way we search for information to how businesses manage operations. Just as product velocity helps retailers understand how quickly an item moves off the shelf, AI literacy helps professionals understand the pace and impact […]

Uncategorized

Velocity: Uncovering How Fast Your Product Moves

In today’s fast-paced retail landscape, understanding velocity—the rate at which your product sells when it’s actually on the shelf—is more essential than ever. It’s no coincidence that it ranks as the third most vital metric behind Sales and Distribution. Sales remain the bottom line. Distribution is the foundation, because without it there is no sales.

AI

Bridging the AI Gap in Grocery and CPG Insights

The grocery and consumer packaged goods (CPG) industries are experiencing rapid digital transformation, but the full potential of artificial intelligence (AI) in this space is still largely untapped. While e-commerce and digital channels continue to expand, many brands face a digital divide in CPG data—fragmented systems and siloed insights that limit their ability to fully

AI

How AI-Driven Marketing Mix Modeling Enhances Operational Efficiency for CPG Brands

In the fast-moving consumer packaged goods sector, operational efficiency depends on how quickly and accurately teams can turn data into action. Marketing decisions are no longer just creative expressions. They are strategic investments built on a foundation of complex, often fragmented datasets. That is why having a clear view of data sources, channel performance, and

Data

Why Unified Data is the Key to Winning Retail Shelf Space

In today’s hyper-competitive retail environment, data clarity isn’t a luxury — it’s a strategic advantage. At Kaytics, we work with consumer-packaged goods (CPG) brands that have access to mountains of data syndicated sources like NielsenIQ, Circana, and SPINS, plus direct retail portals from giants like Amazon, Walmart, Kroger, and Whole Foods. But access alone isn’t enough. The real

AI, Marketing Mix Model

What Happens When You Add NVIDIA Omniverse to the Marketing Mix Modeling ?

In today’s noisy world of consumer products, grabbing attention is just as vital as delivering quality. That’s why forward-thinking CPG brands are tapping into AI—and platforms like NVIDIA Omniverse to transform their marketing from a creative guessing game into a precision growth engine. By simulating real-world outcomes, scaling influencer content across formats, and personalizing campaigns

CPG

ACV Mastery in 2025

Last month, during a heated strategy session with a $500M beverage brand, their VP of Sales threw down a challenge that caught everyone off guard—a challenge that would later shape their engagement with Kaytics! “We’re spending millions chasing store count, but our competitors are outperforming us with half the doors. Someone needs to explain how

CPG

The Data Gap in CPG Ecommerce—and the Tools Closing It

Ecommerce growth is exploding. But what is the data gap in CPG ecommerce—and the tools closing that is really available to Consumer Package goods companies accustomed to data-driven strategic planning and execution? While total retail is growing modestly—just above inflation—online retail continues to expand at twice the pace or more. According to the U.S. Census

Lead generation

Predicting Purchase Readiness

Manufacturing companies in the digital age are under pressure to grow revenue efficiently despite longer sales cycles and complex products. As Sales Directors or VPs of Sales & Marketing, you may have noticed that traditional methods like personal networks, trade shows, and cold calls are yielding fewer results for higher cost. In fact, events and

CPG, FMCG

The Ultimate Guide to Fast-Moving Consumer Goods (FMCG)

Introduction Understanding Fast-Moving Consumer Goods (FMCG) is crucial for businesses aiming to stay competitive in a dynamic market. This guide explores the ins and outs of FMCG, from what makes these products unique to the challenges and opportunities companies face today. Whether you’re a marketer, retailer, or consumer interested in the sector, this comprehensive overview

Brand equity, Brand Lift

Brand Equity and Brand Lift

In today’s fast-paced digital world, brands need more than just good products—they need strong brand equity and high brand lift to stand out. The rise of AI (artificial intelligence) has opened new doors for brands to understand their customers better, improve marketing strategies, and measure success more accurately. This article explores how AI can help

Marketing Measurement, Multi-Touch Attribution

Multi-Touch Attribution Models

When it comes to implementing multi-touch attribution (MTA), marketers have access to various models designed to allocate credit to different touchpoints within customer journeys. Each model offers unique strengths and weaknesses, and understanding these nuances is essential for making informed decisions. But not every model fits every scenario, so marketers must carefully evaluate their options.

Marketing Measurement, Multi-Touch Attribution

Multi Touch Attribution

Figure 1.0 Understanding, Benefits, and Strategies MTAis a powerful strategy that helps marketers understand the entire customer journey by assigning credit to each touchpoint the consumer encounters before making a purchase or conversion. Unlike single-touch attribution models that give credit to only one point of interaction, MTA considers multiple interactions across several channels and platforms.

Marketing Measurement

Marketing Mix Modeling Revisit

Understanding the Role of Data in Market Analytics Data-driven decision-making has become essential in modern marketing, enabling businesses to optimize their strategies and maximize return on investment (ROI). Marketing Mix Modeling (MMM) is a powerful analytical approach that helps organizations assess the impact of various marketing efforts on overall business performance. By leveraging historical data

Marketing Mix Model

A Data-Driven Guide to Marketing Mix Modeling

  Leveraging Data-Driven Decision In today’s fast-paced business environment, data-driven decision-making is essential for successful marketing strategies. Unlike traditional decision-making processes that rely on intuition or past experiences, data-driven decision-making leverages quantifiable data and empirical evidence to guide choices and actions. This approach not only reduces uncertainty but also enhances the precision of marketing efforts,

Out of Home
Media Mix Modeling

Digital and Traditional Out-of-Home (DOOH/OOH) in Media Mix Modeling

In the context of broader media mix modeling (MMM), measures derived from Digital and Traditional Out-of-Home (DOOH/OOH) advertising are crucial for understanding their effectiveness in conjunction with other media channels. Integration into Media Mix Modeling Interdependencies Between Media Channels Accounting for Interdependencies By incorporating DOOH/OOH measures into MMM, marketers gain a more comprehensive understanding of

Marketing Measurement

Marketing Mix Modeling (MMM)

What is Marketing Mix Modeling (MMM)?: Marketing Mix Modeling (MMM) is an analytical technique used to determine which marketing tactics most effectively drive sales by examining historical data. It also measures the Return on Advertising Spending (ROAS), helping businesses to plan successful future campaigns, optimize budget allocation, and predict the outcomes of various marketing strategies.

MULO

MULO: Multi-Channel Markets in Circana, NielsenIQ & SPINS

Data collected from retailers has become a lifeline for CPG manufacturers. Aggregated point-of-sale (POS) data from various retailer channels is available for purchase from the three major data providers: Circana (formerly IRI), NielsenIQ, and SPINS. It is imperative that brands arrive at buyer meetings with retailers equipped with a solid foundation of data.  Historically, CPG

Analytics, Data, Podcast

Analytics and Data

Analytics and Data take center stage in this early 2024 recording of a conversation with our founder and principal, Seifu Zerihun. The Marketing x Analytics Podcast features engaging interviews with top business executives, in-depth analysis of the latest developments in marketing and analytics, and actionable advice for those beginning their careers in the field Explore

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